Cash Back

Most people fail to realize that money is both a test and trust from God. ~ Rick Warren

Have you ever really thought about cash back?  You know the commercials that advertise you can get cash back on tires, gas, groceries etc….   The commercial is intended to make you spend more but they make it sound so enticing.  It is kind of ironic don’t you think that they sell us on buying more so you can get something back.

In reality they are trying to convince us that the more you spend the more you save.  What kind of thinking is that?  I am currently reading a book about business.  In the book it talks about how every transaction that we do in business should be a win-win-win for everyone involved.  What does that mean?  It means that the business owner is not in it just to make money.  If you run your business with a win-win-win theory, it means that the business owner wins, the supplier for the business wins and the customer wins.  What a concept!

What normally happens is companies are greedy so they do whatever it takes to win.  This means they will cheat the customer, charge outrageous prices or take advantage of their suppliers.  In this case with credit cards they will charge extremely high interest rates so that they can offer cash back.  They want you to think you are making money, by using your credit card, so that you can use it to buy more stuff. 

Let’s take furniture for an example.  Most furniture stores mark up an item by at least 80% or more.  So here is where it gets interesting.  They will run a promotion and mark the item back down to give the illusion that the consumer is getting a great deal when in reality they are just reducing the amount of profit they will make on the item.  How about this trick?  Most retailers put the sales items at the back of the store so that there is good chance of you making an impulse buy before you ever get to the sale items.  Retailers in furniture will often use a maze layout to increase the chances that as you wander through the maze you will see something you can’t live without and impulsively buy.  There is even a retailer that sets up their store so you have to walk all the way through the entire store before you reach the check-out line.  What they don’t advertise is that there are various shortcuts throughout the building but you will probably miss those because they are hidden.

I am not trying to pick on the furniture retailers.  You find the same thing in car showrooms, grocery stores, gas stations and all sorts of businesses.  God never intended for us to use greed as a motivator for business.  God intended us to own businesses, but our intent should not be to make the most we can make from the consumer or cheat the supplier.  God’s perfect plan is for us to charge a reasonable price so that our customers and suppliers walk away as winners too.  If everything I own is God’s, then how I sell it and how I handle my relationships with suppliers and customers should reflect Him in everything we do with what He owns.

    

Prayer for the Day: Heavenly Father, I often get tired of the hype associated with buying things. We live in a world where making money is the most important criteria for the majority of businesses.  It has become more common for me to think about how a business is cheating me than to trust that they are doing the right thing.  I pray that You will remind us daily of the blessings You give us when we own a business and to treat it as Your’s not ours. 

     

Scripture: Those who want to get rich fall into temptation and a trap and into many foolish and harmful desires that plunge people into ruin and destruction. For the love of money is a root of all kinds of evil. Some people, eager for money, have wandered from the faith and pierced themselves with many griefs. But you, man of God, flee from all this, and pursue righteousness, godliness, faith, love, endurance and gentleness.  1 Timothy 6:9-11